An expertly developed discussion of Facebook, based upon the company’s own prospectus material.
how is FB describing itself to the financial community?
I think the roadshow video is very instructive.
First of all, it is very expertly and painstakingly scripted and filmed. A great deal of time, energy and thought went into it, in my view. Therefore, it should be taken seriously as saying how FB wants to position itself in the minds of investors.
What are the main messages? I think there are three:
1. FB is as much a social cause as a company. And, by implication, we all now have a chance to be a part of the movement by becoming owners.
Mark Zuckerberg says both in the video and in a letter in the prospectus that he didn’t initially intend for FB to be a company. He created it (I think I see a slight change in his delivery as he says this on the video) because it…
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